THE ORIGIN OF NEZUMI STUDIOS
Nezumi Studios watches is the latest addition to the Swedish lifestyle brand established in 2011 by Designer, vintage Porsche enthusiast and watch collector David Campo. What ties it all together is Nezumi’s uncompromising attention to detail and genuine passion for heritage. As with all Nezumi products the goal is ‘nothing less than perfection’.
The first product was a limited run of 50 blue line selvage jeans manufactured in Sweden using Cone Mills denim. They were named N-0-2-50 ( zero to fifty, hence the amount manufactured ). Priced at almost 300 USD, these jeans sold out quickly and the project evolved into collections of denim, leather goods and accessories.
In 2015 watches were added to the line with the successful launch of the first model VOITURE via a Kickstarter Campaign. Since then, the collection of timepieces have grown with additional models, as well as limited editions and exclusive collaborations.